The bob is the hottest haircut right now , according to Google search volume data analysis from around the world. Hairdressers Journal asked the hairdressing experts to explain why it’s so popular in 2020.
The bob hairstyle has had a monthly Google search of 222,580. It is currently the most popular hairstyle in the UK as well as 51 other counties including the US, Belgium and Germany.
* Errol Douglas said it’s the hot hairstyle right now because there’s a bob to suit everyone’s face shape and hair texture.
A client can opt for a long bob, shoulder glazing choppy bob or a beautiful french bob. In fact I believe in the years to come “The 2020 bob” will be a specific icon name.
* Andrew Barton said the bob has made a huge come back because it’s so easy to wear and versatile. 2020 has been a difficult year and many people have felt stuck in a routine , needing a change and a bit of adventure. Going for a chop is feeling and brings so many style possibilities too.
What is the history of the bob …..
Errol explains the first bob hair cut was created by Polish born hairdresser Antoine de Paris in France in 1990 and it has been in fashion ever since
However, hair historian Rachael Gibson points out the bob is often associated with the 1920s: “This was a time when young women were enjoying new-found freedom and liberation post-war, and when new fashion trends were all about being daring, having fun and celebrating movement – fringed dresses and swinging bobs paired perfectly with the jazz music of the era! One of the main reasons women loved bobs at the time was because of the freedom that the cut represented: prior to this, women had been expected to wear their hair long at all times as a perceived symbol of their femininity and suitability as a wife. As progress was made politically with the emancipation of women, this freedom was represented in hair, fashion and beauty – and what makes more of a statement than chopping off the lengths that were supposed to mark you out as marriage-worthy? Cutting hair off has always been about liberation and taking back control, which is perhaps why it’s popular again now – we can’t control what’s going on in the world, but we can control our hair. The other reason we might be seeing more short hairstyles at the moment is thanks to the shift in our lives to screen-led communication. On Zoom, anything above the shoulders is what gets seen, which is why there’s been such a trend for elaborate collars, statement jewellery and hair accessories in lockdown, too. A bob is the perfect Zoom haircut – and if you decide you don’t like it, there’s plenty of time to grow it back before we meet in person again!
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